Monday, March 10, 2008

The Pharma C&P Survey

Last Fall, Pleio published results of its Pharma C&P Survey in Dots. Thanks again to eveyone who responded and gave us interview time as well. Here is what pharma marketers we interviewed are looking for(1=low,5=high):

Most Desired C&P Program Features
1. Tailored delivery: 4.6
2. Data mining: 4.6
3. Cross-Media Delivery 4.4
4. Patient Needs Analysis 4.3
5. Scalability 4.0
6. Patient incentives and rewards 3.4
7. Multi-stakeholder involvement 3.4
8. Education within Pharma 3.1
9. KOL involvement 2.9
10. Peer adherence groups 2.7