Wednesday, January 28, 2009

Patient Retention Survey Results

Pleio thanks the 21 Dots readers who participated in our Patient Retention Survey this week. Here is what the experts from several pharmaceutical companies and a few pharmacy chains said:

Where are patient retention programs going over the next few years?
10% said they will remain stable
50% said they will grow
40% said they would grow rapidly
Interestingly, 0% said that patient retention programs would decline.

What matters most in patient retention programs?
1. Customization to patient needs
2. Measurement through Rx refill data
3. Pharmacist involvement
4. Guaranteed ROI
5. Physician involvement

Other attributes mentioned or selected included scalability,brand enhancement, continuous patient contact, system engagement, addressing patient needs as well as demographic and geographic targeting.