Saturday, February 14, 2009

Behavioral Targeting: Walk Softly, but Carry a Big Stick

According to ChoiceStream, a provider of personalized online ad software, individuals are nervous about businesses using their browsing history in order to target them for marketing purposes... BUT they respond better to personalized ads. The survey showed that 41% of surfers were more likely to pay attention to personalized ads, and 39% were more likely to click on the links. The effect reached 50% in individuals who shop more often online (>$250 per six months). According to eMarketer research, investments in behavioral targeting are expected to reach $1.1billion in 2009.