Saturday, February 14, 2009

Experiences More Powerful Than Possessions

A researcher at San Franscisco State University has found that we are happiest when the purchases we make can be enjoyed as experiences with others, as opposed to merely contributing to our hoards of possessions. People adapt to possessions in 6-8weeks, but the social gains in experiences can endure for years. Howell goes on to ask what this could mean for policy makers in companies and governments trying to affect motivation and consumer decisions.