Tuesday, May 19, 2009

Communicating the Importance of Adherence

These two articles raise the important point of communication with patients, and the government. Social media offers invaluable access to patient trends and beliefs. Pharmaceutical companies are being held to higher standards by the public, and, given the importance of patient loyalty, it is time to address mistrust in the industry. Online communications provide the necessary insight and perhaps even the catalyst to begin the discussion. The last thing we want is for PhRMA to be a five letter word.

LINK to "The Science of Eavesdropping"
LINK to "The End of Adherence As We Know It"