Wednesday, September 02, 2009

Customization, Physician and Pharmacist Involvement Top Pharma Priorities in Patient Retention Programs


We conducted a short survey among Dots newsletter readers and through open invitations on LinkedIn. The survey attracted 40 responders from 5 countries and diverse healthcare niches. Responders from 20 European and North American Pharma companies emphasized customization, physician and pharmacist involvement as the most desired attributes of patient retention programs.