We conducted a short survey among Dots newsletter readers and through open invitations on LinkedIn. The survey attracted 40 responders from 5 countries and diverse healthcare niches. Responders from 20 European and North American Pharma companies emphasized customization, physician and pharmacist involvement as the most desired attributes of patient retention programs.
Wednesday, September 02, 2009
Customization, Physician and Pharmacist Involvement Top Pharma Priorities in Patient Retention Programs
Posted by Jean Lalonde at 1:50 AM