Monday, September 24, 2012

Pleio GoodStart improves Rx adherency, pharmacy loyalty

DENVER – Pleio Health Support Systems Inc. said new data shows that the Pleio GoodStart patient-support program boosts medication adherence and pharmacy loyalty.

The medication compliance solutions firm said Monday that the GoodStart program's 100-day protocol of live phone discussions with pharmacy personnel and customized daily health tips by text message, IVR and e-mail improves prescription consumption.

Patients ages 40 to 60 refilled an average of 52 more pills during their first 450 days on a once-a-day pill. In a recent survey, 95% of GoodStart participants of all ages said the program made them more likely to recommend their pharmacy to a friend, according to Pleio.

The findings were released at the National Association of Chain Drug Stores Pharmacy & Technology Conference in Denver.

Prescription data was collected daily for 18 months from more than 20 pharmacy chains who use Pleio GoodStart and analyzed using Pleio Tandem Analytics. The data from 23,783 patients included a similar patient control group who weren't reached to participate in the Pleio GoodStart program.

A phone survey of 320 patients who recently participated in the GoodStart program found that 45% of patients had already told a friend, family member or health care provider about the program; 79% of patients felt GoodStart helped them feel better about their medication; and 95% said they would be more likely to recommend their pharmacy to a friend as a result of GoodStart.

"Pharmacy is in the right place at the right time when it comes to medication adherence. Pleio helps pharmacies expand their role by highly customized phone conversations and health tips delivered however patients like, whenever they like," stated Jean Lalonde, chief executive officer of Pleio Health Support Systems. "Pleio helps expand pharmacy by improving the support that innovative pharmacies can offer their patients."

Read the press release on Chain Drug Review.